When you are a part of the team at Thermo Fisher Scientific, youll do important work to help make the world healthier cleaner and safer, like helping researchers find cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and support to help you achieve your long-term career goals.
This high-performer will report into the Senior Manager of Global Digital Marketing, and will have accountability for driving robust programs for critical marketing channels that drive engagement with clinical buyers. This person will have a passion for building, measuring, and driving constant improvement across all paid advertising channels to ensure a high performing marketing mix that helps our customers find the right solution. This person will join a team of marketing professionals who define and manage ongoing global marketing programs, and support regional programs for Thermo Fisher Scientifics rapid diagnostic business that provides testing solutions for the clinical and point of care environments.
What will you do?
Partner with the Content Marketing Manager and Marketing Managers to identify the appropriate ad mix for each key segment, and lead efforts to create and deploy ads that serve the right message to the right customers, at the right time
Manage a broad range of SEM campaigns that support the teams strategic areas of focus, and deliver ongoing performance improvements for traffic quality, site engagement, improved bounce rates, etc.
Actively manage and coordinate digital budgets across channels, manage billing, invoicing, and accruals to ensure proper financial tracking of the teams marketing spend
Drive a comprehensive social advertising program by working with internal and external agencies to drive increased performance and to maximize leads and revenue
Execute regimented reviews of social, display, and SEM campaigns to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investments
Create, manage, and promote advanced analytics reports to drive improvements and to promote the value of our advanced digital marketing team
Leverage best-in-class audience tools to ensure all paid activities are targeting the right users, and constantly pilot, evaluate, and refine audience targeting options based on cost and performance
Manage paid advertising service providers that will assist you in the technical build out of ads in various channels, and hold the agencies to the highest performance standards
Lead the tactic tagging strategy for the entire business to ensure consistency in tracking across all tactics and channels.
Develop and execute a search engine optimization SEO strategy and supporting program by partnering with cross-functional stakeholders to identify the priorities and to execution and reporting in support of the formal program
This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.
Work closely with regional marketing development managers to build and execute marketing programs within their regions.
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance
Ability to travel up to 15%
How will you get there?
Bachelors degree in business communications, marketing, digital marketing, or related degree
Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred
7+ years of advanced web analytics experience using Google Analytics or Adobe Analytics (Adobe experience strongly preferred)
7+ years of experience running multi-channel paid advertising campaigns across Google, Bing, Facebook, LinkedIn and Twitter, with a preference for experience in B2B models, or experience with scientific of clinical products
Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred
Eloqua certification, Marketo, or HubSpot certification strongly preferred
Experience with a DMP, CDP, or Adobe Audience Manager strongly preferred
Demonstrated ability to launch and drive lead-generation campaigns in a B2B environment
Exceptional skill in developing and executing complex digital marketing initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video and automation approaches
Preference given to those with experience with CRMs (SFDC preferred), Marketing Automation (Oracle Eloqua preferred), Adobe Ad Cloud, and Adobe Analytics
Ability to distill complex information into concise and easy to understand concepts
This position has not been approved for Relocation Assistance
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.