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Head of Business Development - CDT

Job Type
6 Sep 2022
Purpose Lead the business development function for the creative, digital and tech sector (CDT), driving the attraction of CDT businesses to Greater Manchester (GM) and the expansion of existing GM businesses to deliver new investment and job creation. Work in an integrated way with other CDT services within the company, in order to co-ordinate sector engagement and identify growth opportunities for wider Group services. Develop a formal business development strategy for the sector in GM. Work closely with the Group lead for CDT and the Digital Growth team within the Business Growth Hub, to make sure that areas such as account management, aftercare and supply chain analysis are fully integrated with other MGC services in order to maximise collective impact. Achievement of an annual target of inward investment successes and associated job creation and safeguarding, for both new direct investment and expansion within the existing investor base, with a specific focus on foreign direct investment. Develop a strategic marketing campaign to promote Greater Manchester s CDT offer, with both a geographical and sector focus to raise the city region s profile and deliver a pipeline of high quality leads that delivers the inward investment success targets. Lead on the execution of marketing campaign activity, managing a pre-agreed budget, and influencing, leading and integrating, associated partner activity and budgets, where appropriate. Identify and focus on a target list of national and international companies, develop and build long-term strategic relationships with key-decision makers, typically at C-level, within a range of global and fast-growing businesses, adopting a consultative sales approach to raise profile, create and identify opportunities for new investment Manage a small team of sector-focussed business development resource, providing line management and allocating resource efficiently to achieve company objectives. Utilising team resource, manage individual investment enquiries, providing a bespoke service that meets all client needs that may include research, stakeholder and network engagement, property location, business support, facilitation with local government etc, driving them to a successful conclusion. Direct the after-care service to new investors and account manage key existing investors at a strategic level, utilising wider expertise in the sector to co-ordinate activity and referring to partners where appropriate, ensuring the business is deeply embedded in a sustainable way within the GM ecosystem. Supporting the Group lead for CDT, act as a champion for the sector within the Manchester Company helping co-ordinate companies response to challenges and opportunities available in the market, affording expert insight and advice, adopting a co-operative and positive style of working and generating opportunities to identify further commercial and investment opportunities Develop a collaborative network of external stakeholders and multipliers such as the universities, trade bodies, local authorities and the national agency UKTI to raise profile, identify new leads and create opportunities for joint working to increase the size and value of the pipeline. Through a combination of client engagement, research and horizon scanning, identify new and emerging trends and opportunities both within advanced manufacturing and complementary sectors and work with colleagues to continuously refresh propositions and marketing strategies to meet those new opportunities. Support the ERDF-funded sector development and science and innovation programmes for company, contributing to the programme deliverables against agreed outputs and milestones.Dimensions Oversight of sector budget of up to £150,000. Deliver up to 500 jobs and 15 successful investment projects. Account-manage circa 30 companies. Line Management of supporting Business Development roles. Deliver against ERDF targets and deliverables.Knowledge, Skills and Experience Essential Skills: Good understanding of the full sales cycle, from research and planning, to marketing and lead generation; through to project management; closing the deal and aftercare. Experienced and skilled negotiator, able to influence at the most senior level. A team player, with experience of working with and through others to achieve results. Proven experience in project management, potentially involving the management of external consultants; completing them on time and within budget.Experience: At least 5 years of B2B consultative sales experience, within in a highly commercial environment, and/or evidence of market and network development (however, candidates with less than this number of years experience, who can demonstrate the necessary skills, will be considered).Knowledge: Strong commercial awareness to garner credibility among and influence senior business leaders Knowledge of Creative, Digital and Tech sectors and ideally some knowledge of working in markets such as the US, Europe, India, China, Japan and UAEPersonal Style: Ambitious, tenacious and focused - able to manage time effectively and efficiently, in order to succeed in a target driven environment. Entrepreneurial, innovative and adaptable approach to generating ideas in order to sell and promote Greater Manchester s attributes to specific clients. A natural ability to inspire trust and confidence in potential partners, through a mature approach, demonstrating an understanding of the bigger picture. Naturally inquisitive, with a desire to develop a thorough knowledge of subject matter. Ability to understand, demonstrate and apply values: Make a positive difference, stronger together, empower people, do the right thing, build on success.Context This role requires the individual to operate at a very senior level with international C-level contacts in the public and private sector. The role is at its core a sales role, servicing a complex market place and stakeholder group. International travel 6-8 weeks per annum. Individual has to be highly credible within a complex sector environment. National travel as when required, typically London, one visit per month. This role is supported by ERDF
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  • Job Reference: 705688881-2
  • Date Posted: 6 September 2022
  • Recruiter: The Talent Crowd
    The Talent Crowd
  • Location: Manchester
  • Salary: £61,400
  • Sector: Consulting & Corporate Strategy
  • Job Type: Permanent