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Marketing Executive

Location
Stoke-on-trent, Staffordshire
Salary
£25,000 to £28,000
Job Type
Permanent
Posted
6 Sep 2022

Marketing Executive - Stoke-on-Trent, Staffordshire

25-28K PLUS Bonus and other benefits

Marketing Executive Responsibilities:

  • Support implementation of the sales, marketing and product strategy as defined by the Sales and Purchasing Director, Head of Marketing and Group Managing Director.
  • Support activity with the development, planning, creation and execution of campaign activity across a range of core marketing channels
  • Produce and manage marketing communication development, collaborating with the Graphic Designer, ensuring projects are coordinated with the marketing calendar and are delivered on time to a high standard
  • Ability to conduct, interpret and present market research insights and competitor analysis to enable the development of conclusions on future strategy and marketing activity
  • Organise and attend company events, conferences, trade shows, industry events, seminars and webinars to stay connected and well informed on the sector and act as the main point of contact for events with key stakeholders and partners.
  • Manage the vendor website content, supporting information and documentation as needed, ensuring all information is up to date and accurate
  • Execute essential email communications across the Group using our current email service provider, MailChimp
  • Use analytics tools and processes to review, adapt, test and evolve email performance vs KPIs to drive a higher open and click-thru rate.
  • Own campaign communication metrics and reporting ensuring that key channel marketing activity is reviewed and continuously improved
  • Monitor and report on the engagement of customers via key portals such as Google Analytics, Trustpilot and Google Reviews to continually ensure Eurostar's reputation is upheld to a high standard
  • Own and manage the marketing content calendar, having responsibility for its timely and accurate delivery in conjunction with the Graphic Designer and Marketing Apprentice
  • Coordinate and manage videography and photoshoots, ensuring high-quality content is produced for publishing via social media channels, group websites and third-party websites
  • Assist in building, managing and maintaining video and photography content, ensuring at all times it is accessible and organised for ease of use
  • Support ad-hoc marketing requests, including content for sales communications, social content, vendor marketing, events, charity activities and exhibitions
  • Develop and execute social media campaigns
  • Support sales with the development of stand design and marketing materials for key industry trade shows, exhibitions and experiential marketing activities
  • Affiliate marketing - assisting in research for advertising partners to drive sales.

Key Skills need for the Marketing Executive:

  • Microsoft Office applications - Word, PowerPoint and Outlook for communication and presentation purposes
  • Google Analytics, Google Merchant, Google Data Studio, Google
  • Working knowledge of MailChimp or similar email platform
  • Understanding and ability to use WordPress or similar content management system
  • Good understanding of marketing principles and project management
  • Knowledge of Adobe Creative Cloud would be advantageous
  • Highly organised, being able to manage complex schedules and ability to multitask
  • Excellent written and verbal communication
  • Ability to complete tasks to set deadlines
  • Excellent organisation and planning capability
  • Accuracy and attention to detail
  • Excellent interpersonal and team working skills
  • Can do attitude
  • Minimum 2 years' relevant experience, with Marketing qualification preferred.

For more information on this Marketing Executive role APPLY today!

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Details

  • Job Reference: 705426743-2
  • Date Posted: 6 September 2022
  • Recruiter: RCM Recruitment Limited
    RCM Recruitment Limited
  • Location: Stoke-on-trent, Staffordshire
  • Salary: £25,000 to £28,000
  • Sector: Sales & Marketing
  • Job Type: Permanent