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Marketing Manager

Bloomfield, New Jersey
6 Sep 2022

         Marketing Manager


Our Company:

World Finer Foods is a full-service sales, marketing and distribution company for food, beverage and personal care brands. With over $200 million in annual sales, World Finer Foods sells nearly 50 brands and over 1,000 products from around the world.

As the pioneer specialty food company in the U.S., World Finer Foods' origin dates back to 1947 when Max Reis (pronounced Reese) founded Reese Finer Foods after returning from the second World War and deciding to import foods from Europe, Southeast Asia and North Africa. In 1994, the company became known as World Finer Foods and has grown organically and by acquisition ever since.

Among World Finer Foods' brands are well known household names including: Reese specialty foods, Bonne Maman preserves, Colman's English mustard and Wellington crackers.


Job Description:

The Marketing Manager is responsible for managing a portfolio of brands including but not limited to the following functions:

       Developing and executing profitable trade sales and marketing programs

       Driving program completion in partnership with the sales team

       Creating and implementing annual business plans by analyzing:

o  Pricing

o  Trade and consumer promotion effectiveness

o  Channel strategy

o  Consumer and customer sales data

o  Competitors

o  Geographic penetration

o  Market/category trends

       Managing P&L for brands to ensure margin integrity

       Building retail presentations to support sales team calls

       Providing regular reporting to brand owners (internal or external) to show progress against plan

       Partnering with sales and purchasing teams to deliver accurate demand forecasts

       Other duties as determined by management

Skills and Experience:

The ideal candidate will have experience in classic CPG consumer marketing, including working knowledge of Trade Marketing (especially trade promotion evaluation), Category Management and Shopper/Retail Marketing. In addition, the person should demonstrate a proven history delivering both top and bottom-line results. Individual should be able to work both autonomously and in a team environment and proactively deliver business solutions. The successful candidate will be comfortable working in an ever-evolving environment and will bring a positive attitude to the team.



  • Strong thought leadership/strategic marketing skills
  • Ability to lead/partner with clients/brand owners. Strong negotiation/persuasion skills
  • Exceptional time management, project management, and organizational skills
  • Comfortable analyzing data from a variety of sources
  • Ability to interpret and apply market research data
  • Excellent written, verbal, and presentation skills
  • Strong computer (Microsoft Excel and PowerPoint) skills

Ability to travel up to 10%

  • Experience:

    • Minimum of 4-6 years of marketing experience (Consumer Packaged Goods industry experience preferred)
    • Working knowledge of Customer/Trade Marketing, Category Management and Retail/Shopper Marketing



    • Bachelor's Degree is required
    • Master's Degree (MBA) is preferred


    Company offers a comprehensive benefits package including medical, dental, vision, 401 (k), life insurance and more.

    Position reports to Director of Marketing. The position is full-time, exempt, hybrid (in-office 3x per week) located in Bloomfield, New Jersey, and is available immediately.


    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.


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    • Job Reference: 705656089-2
    • Date Posted: 6 September 2022
    • Recruiter: World Finer Foods
    • Location: Bloomfield, New Jersey
    • Salary: On Application